Sports and Entertainment

SAP is driving world-class innovation in the sports and entertainment industry. Our solutions inspire organizations to reach and connect with fans through technology, uncover insights to drive optimal on field/on court product, streamline management and operations to maximize value from existing sources of revenue, and open doors for new revenue streams.


SAP’s vision is to deliver a significant competitive edge to leagues, venues, and teams, via real-time actionable insights, operational efficiencies, and a comprehensive view of their business.

Deepen fan engagement, drive on-field performance, and optimize business efficiency – with SAP solutions for the sports and entertainment industry. With our market-leading technology, you can help your sports team, league, or venue win more games as well as grow revenue and fan base.


With SAP solutions, sports and entertainment organizations are driving world-class innovation to:

  • Engage fans like never before
  • Improve player and team performance
  • Maximize revenue streams – grow existing and create new ones
  • Help teams, leagues, and venues run simply.  
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