Ubiquitous connectivity challenges mass media business models while offering new opportunities. SAP solutions help maintain the cost-efficiency of traditional media delivery and provide the technology for building new, profitable, audience-centric business models through digital channels.


Digital audiences depend on individually customizable delivery channels for information and entertainment. Content is no longer enough. To grow market share, you must manage the relationship to each individual and satisfy specific needs.

You also need to act quickly ‒ big aggregators are striving to monopolize the digital media market and reduce premium content providers to commodity suppliers. In short, you must transform your company from a content-centric business to an audience-centric business. Companies of all sizes in the media industry are using SAP solutions to manage digital media audiences and power corporate growth.

What are the benefits? 

SAP technology enables media companies to establish direct relationships with digital audiences, use data- driven audience insights, develop new digital business, and gain:

  • Preserved profit margins of traditional mass media delivery
  • New profitable growth through digital channels
  • Increased audience stickiness
  • Higher value offerings to audiences via personalization, flexibility, and user experience
  • Higher inventory value for advertising customers through precision targeting


SAP solutions connect processes for a variety of industry value chains by integrating horizontal lines of business with industry-specific solutions on premise, in the cloud, and through mobile devices.

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