Improve Customer Retention to Improve Your Profitability
Customer retention in janitorial services is important because it is more cost effective to improve the value of an existing customer and faster to accomplish than acquiring a new customer.
Customer retention means you are actively working to retain and grow loyal customers. Most people buy from brands they trust, with experiences they love. These days when companies don’t meet expectations, people go somewhere else at the speed of a click. But the benefit of keeping your customers is worth it: Achieving 5% improvement in customer retention leads to a 95% improvement in profit.
How Much Do You Know About Your Current Customers?
One way to undertake a strategy to improve relationships with existing customers is to use your business management software to ask questions about your current customers. Get real insights on your best customers to by finding the answers to these questions:
- When was the last time this customer made a purchase?
- What was the last thing they bought?
- Are there any products that go along with their last purchase they should be buying?
- Were they given a discount?
- What’s their credit limit?
- Who placed the last order?
When all of this information is easily accessible, you’re armed with insights that can help drive better customer communication, awareness and determine how you can help them.
Can You Find These Answers Quickly From Your Current Software?
ManageClean on SAP Business One is a cloud-based business management software for small/midsize commercial cleaning, janitorial services and building service companies. With ManageClean you can easily drill down into customer data, order history, credit limits, purchases and more.
Is your software helping you provide better customer service? Maybe it could.