Give consumers the products, information, and personalized shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimize everything from merchandising to your supply chain.

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Customers today are savvy, fickle, and demanding. How do retailers grow profitably in these challenging times? By transforming the business to deliver unified, personalized customer experiences that engage and drive loyalty.

Leading retailers are utilizing SAP technology and software to deliver personalized customer experiences, as well as increasing operating efficiencies to reduce costs and run better. 

The empowered consumer has fundamentally changed retail. SAP solutions help retailers establish a digital foundation to simplify their business with a detailed understanding of their customers’ needs and the ability to serve them individually and seamlessly across all channels.

Retail solutions from SAP, based on the SAP HANA platform and available in the cloud, deliver unified and simplified software on a real time platform that helps you understand your customers and then plan, execute, and monitor your business in real time.


What are the benefits? 

SAP solutions help retail companies increase revenue, profitability, and market share through: 

  • More targeted assortments, relevant promotions, and seamless shopping experiences
  • More efficient supply chains and supplier networks that help ensure flexible supply at optimum cost. 

We have software for every aspect of your retailing business: 
  • Marketing and Merchandising
  • Procurement and Private Label
  • Supply Chain
  • Omnicommerce Customer Experience
  • Human Resources
  • Finance
  • Platform and Technology. 
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