International United VARs

New Projects Go Beyond 60 Every Year: Alliance gets powerfull thanks to its construction as a legal entity

United VARs, the global midmarket partner network of SAP consultants, has been operating since 2006. In 2011 this network, which was initiated jointly by All for One Midmarket AG and Seidor S.A., Barcelona, and established together with 4 other SAP midmarket partners, represents one of the largest alliances of SAP consultants for small to medium-sized enterprises worldwide.

“Altogether, the 23 United VARs partners currently employ more than 4,000 SAP midmarket consultants and generate an annual sales volume of over $1.5 billion”, reported All for One Chief Executive Officer Lars Landwehrkamp and Alejandro Daniel O'Davoren, Deputy General Manager of Seidor S.A., Spain.


Initially launched with a focus on Central Europe, United VARs is one of the world’s largest alliances of SAP consultants with its 22 partner members, which share in the funding of the newly established United VARs LLP and employ more than 4,000 SAP consultants in 57 countries, including all of the world’s major commercial centers of the manufacturing industry, and which together represent a SAP-related sales volume of over $1.5 billion. The members of this alliance are all leading SAP software resellers within the small to mid-size enterprise (SME) segments in their respective countries. They differ markedly from other SAP partners in the amount of regularly generated software licensing revenues, and the number and scope of newly acquired SAP implementation projects. As a result, most have Gold Partner status in the SAP PartnerEdge programme.

The management structure of this newly formed United VARs LLP consists of a 3-member board of directors comprising Detlef Mehlmann (All for One Midmarket AG, Filderstadt/Germany), Alejandro Daniel O'Davoren (Seidor S.A., Barcelona/Spain) and John McGrath (Answerthink Inc., Florida/USA), along with a steering committee for the five regions of North & South America, DACH (Germany, Austria and Switzerland), Central Europe, EMEA (Eastern Europe, Middle East, Africa) and Asia Pacific, as well as one representative from the global SAP organization.

The guiding principle of United VARs LLP is to serve and support small to mid-size SAP users on site and across the globe through strong local consulting firms using uniform operating and quality standards, and to do this in their local language and in accordance with local legal requirements. In most cases clients will continue to contract directly with the respective United VARs partners. In addition to United VARs SAP Business All-in-One Partners the alliance is opening up to SAP Business One channel partners and SAP Business ByDesign solution resellers as well as seeking SAP Global Partner status.

“Today’s successful SMEs are innovative, entrepreneurial and flexible. They sometimes cross industries, and often have expansion and growth plans beyond their local market. They require a multi-industry and/or multi-country end-to-end support infrastructure, which United VARs is able to provide. United VARs promotes a full SME portfolio approach to cater to customers’ heterogeneous expectations regarding different deployment options, vertical depth, and the implementation expertise to provide customers with a ‘best fit’ solution. Further, as one of the largest alliances of SAP consultants for the mid-market, United VARs continues to be a leading voice in the SAP Ecosystem bringing innovation of our entire SME portfolio – SAP Business One, SAP Business All-in-One and SAP Business ByDesign – as well as our analytics solutions and mobility platform to customers.” reported Eric Duffaut, SAP Executive Vice President and General Manager Global Ecosystem & Channels.

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