Recently Forrest Burnson, a Market Research Associate at Software Advice, a company that researches ERP software, published their Enterprise Resource Planning Software BuyerView for 2015. The article summarizes some of the reasons why businesses need an ERP system and factors impacting their buying decision.
We found the report to be spot-on accurate, and reflect the conversations we're having daily with executives at small and midsize businesses regarding their current software. We'll take their report one step further and talk about these reasons and how SAP Business One meets those challenges to rise to the top of the selection list for many of our prospects.
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Top Reasons For ERP Software Purchase
I Need ERP to Help My Business Improve Integration
It's not surprising that 44% of current ERP prospects are using multiple disparate systems that causes lots of manual, duplicate entry. Business data frequently is maintained by the departments using it, and they tend to be territorial about letting other departments have access. Accounting doesn't want everyone in the books, sales needs to have the most accurate customer information, purchasing needs detailed product and vendor information. As the business gains more departments and people, each has their own niche software.
SAP Business One gives you the ability to put all department data in one software. You can manage accounting, maintain customer and vendor information, keep track of detailed product and inventory information, create sales quotes and orders, create purchase orders and goods receipts, manage inventory by warehouse, create bills of material and production orders, manage resources and capacity, and manage service contracts and calls. Then we use security and logins to make sure that software users only see those portions of the system that pertain to their role.
I Need ERP to Help My Sales and Improve CRM
(Customer Relationship Management)
Software Advice reported that "47 percent of all prospective buyers in our sample specifically request either greater integration with an existing CRM database, or an entirely new CRM application with greater functionality as part of their new ERP system." It's easy to understand why: If you want to make more money you need to sell more. It is unproductive to ask your sales people to sell more when there is no visibility into sales operations and have no sales automation.
SAP Business One contains CRM functionality, and more importantly - you can easily upgrade a lead to a customer, or a quote to an order with 1 click. Plus, you get what no stand-alone CRM system can deliver: The ability to easily view customer account balances and review order history. Standard SAP Business One CRM functionality includes the ability to manage a database of customers and leads, enter sales opportunities and track their progress through your sales cycle & process, manage sales activities such as emails and phone calls, and create sales quotes using your most up-to-date and accurate product item information. SAP Business One also includes marketing campaign functionality for creating and managing email campaigns.
Read the full article
I Need ERP to Support Company Growth
Many years ago a company president told us "if you do what you've always done, you'll get what you always got." Nobody would ever go through the time and expense of buying an ERP software if they were happy with their annual revenue and were convinced they weren't in jeopardy of having that revenue change. In almost EVERY case, customers who buy SAP Business One are either suffering pain from having grown, are currently experiencing business growth, or are proactively preparing to grow the business.
SAP Business One helps executives to grow the business by giving them visibility into key metrics and operations, and by helping them manage by exception. An efficient ERP system like SAP Business One helps the business to spend less time pushing paper, and more time drilling into the areas that can help the company move forward.
I Need My ERP Software Kept Up To Date
Annual maintenance and support fees are cited in the report as a complaint area. This can be confusing for executives who aren't currently buying enterprise level software. Typically, the license costs are a 1 time fee, with a percentage of those license costs being charged annually for maintenance.
The complete SAP Business One solution includes a maintenance contract, which is in essence an insurance policy for your technology investment. Annual maintenance is 17% of your total license purchase, and it is billed annually in December. By purchasing annual maintenance, you ensure access to the most up to date version of the software. Almost all of our customers purchase annual maintenance and that's because SAP is constantly improving and enhancing the system. SAP Business One OnDemand is the cloud-based software, if you want to roll your software costs and annual maintenance into a subscription, you can choose SAP Business One OnDemand for a per user / per month charge.
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If you would like to explore SAP Business One